Burna Boy has once again cemented his status as the African Giant, proving that persistence, cultural pride and star power can translate into historic global success. His I Told Them world tour has officially closed as the highest-grossing tour by an African artist, pulling in an astonishing $30.5 million from 302,801 tickets sold across 22 shows, according to Touring Data.
The achievement not only marks Burna Boy’s biggest tour to date but also sets a new benchmark for African music on the global stage, surpassing the estimated $25 million generated by Wizkid’s Made in Lagos tour.
For Burna, it is a clear message that the world is not just listening to African music anymore, it is paying premium prices for it.
Launched in support of his 2023 album I Told Them, the tour stretched across North America and Europe, delivering high-energy performances that blended Afrobeat, reggae, dancehall and hip-hop.
Fans packed arenas and stadiums to hear standout tracks such as City Boys and Big 7, performed with the raw intensity that has become Burna’s trademark.
One of the tour’s most defining moments came on 29 June 2024 at London Stadium, where nearly 59,000 fans turned up for a show that grossed an unprecedented $6.147 million in a single night, the highest ever recorded by an African artist.
By the end of 2025, the tour had firmly pulled ahead of all previous African touring records.
Born Damini Ebunoluwa Ogulu in Port Harcourt, Burna Boy’s rise to this level has been years in the making. From winning a Grammy for Twice as Tall in 2021 to becoming the first African artist to sell out Madison Square Garden in 2022, I Told Them now feels like the culmination of a decade-long grind.
Midway through the tour, early figures sat around $15 million, but major stadium dates in cities like London and Paris pushed the totals into record-breaking territory.
Beyond the numbers, the tour stood out for its strategic execution. Burna Boy and his team focused on premium global markets, with average grosses of about $1.38 million per show and ticket prices that reflected his superstar status.
Appearances by artists such as Dave, Stormzy, J Hus, Popcaan, Snoh Aalegra and Toni Braxton added to the appeal, drawing diverse audiences from African diaspora communities and international fans alike.
The tour also produced multiple individual records. Burna Boy became the first African artist to sell out major stadiums in the UK, the US and France, while his Canadian dates alone grossed $5.7 million across six shows.
In the United States, he broke his own arena records, including a $1.725 million night at Capital One Arena in Washington, DC. At Hard Rock Live in Hollywood, he also set a record for the most expensive average ticket price for an African artist, at $172.76.