2Baba announces new management team

2Baba dumps old management for a new one

Nigerian music legend Innocent Ujah Idibia, popularly known as 2Baba, has officially ushered in a bold new phase in his iconic career with the unveiling of a fresh management team.

In a statement released by his camp, the multi-award-winning artist confirmed that the newly assembled team is tasked with reimagining and amplifying every aspect of the 2Baba brand.

The move marks a renewed commitment not just to his rich musical legacy, but also to exploring new heights in Africa’s rapidly evolving entertainment industry.

“With a career spanning over three decades, 2Baba has redefined Afro-pop and inspired generations of musicians. His artistry, advocacy, and global appeal continue to set the standard,” the statement read.

The new management is made up of experienced professionals across music business, branding, digital innovation, and entertainment law. 

They are expected to steer his career locally and internationally, overseeing everything from music releases and creative collaborations to brand partnerships and social impact work.

Sharing his thoughts on the transition, 2Baba said, “I'm excited about this new chapter. Change is a necessary part of growth, and I believe this team understands my vision, my legacy, and where we're headed next. We're not just celebrating the past, we're creating more magic.”

Fans and stakeholders have been assured of a series of major announcements in the months ahead, including fresh projects, immersive live experiences, and campaigns that reinforce his long-standing commitment to social responsibility.