Why do you go clubbing? let me guess, you go clubbing to have fun,
dance, socialize and enjoy the life of your head, right?. Lets create a
scenario, imagine you get to the club on a Friday night ready to party.
Surprisingly, the club was really quiet because there was no music playing.
What would be your reaction?, I'm sure you would walk out right?
Often times, all attention is given to artistes ignoring
all the other creative partners that contributes to the success of a song. For
an artist to successfully create a hit song that the audience will vibe to,
there’s a team of others that have to perform certain tasks. In other words, behind
any successful artiste or project is a team whose creative contribution is
equally important. We tend to disregard the fact that, for every guy you see in front, there is a team of people in the back. For every striker, there are ten other
players including the goalkeeper. We usually celebrate the
artiste as they break into the limelight, not considering that people like DJs, dancers, promoters, producers, the media, event planners are all playing a role.
Along side being the best streaming platform for Nigerian music, Epoh Music is also a home for the biggest DJs in Nigeria. DJs have access to create playlists and also get booked for events by users on the platform. epoh.ng is the home of everything Nigerian music and entertainment.
Do you think DJs are an important aspect of the music
industry? Of course they are. Disc Jockeys (DJs) play an essential role of keeping a party rocking from the beginning to the end. DJs are the
funnel between the owners of the content (artistes) and the people who are
going to enjoy the content. Unfortunately, the
role of DJs are underemphasized in the music industry that is why there is a
wide financial gap between a DJ and an artist. The artist will perform for 20
minutes but a dj will perform for one hour, keep the crowd up and end up
getting paid less. Well, I guess this is where branding and talent comes to play.
What do DJs do? DJs mix music for live audiences, usually in
club or festival settings and on the radio. Through the use of techniques such
as looping, adding effects and scratching, they alter the structure of tracks
to build and maintain energy on the dance floor. However, there’s more to DJing than simply creating a seamless set. It’s about knowing what to play and when to play it to deliver
performances that are perfectly suited to the moment. Being a DJ is beyond mixing and changing songs for people to
dance. There are a lot of technicalities involved.
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