Davido is the most influential person in Nigeria - Asa Asika

Asa Asika says Davido’s brand deals pay for most of his music videos

Music executive Asa Asika opened up about the role brand partnerships play in shaping Davido’s career.

The superstar’s longtime manager revealed that endorsements do more than boost Davido’s public image, they also cover a huge chunk of his music production.

“I can’t remember the last time I paid 100% for a music video for Davido. I always have a brand that’s willing to pay for at least half the video,” Asika explained.

According to him, major brands like Martel, Infinix, and PlayStation have all funded some of the singer’s visuals, thanks to strategic collaborations built on long-term relationships rather than short-term payouts.

Asika described Davido as a cultural force whose influence extends far beyond music, even crediting him with shaping trends and boosting brand visibility. 

“I think Davido is the most influential person in Nigeria. I have seen this firsthand,” he said, pointing out how seamlessly the artist’s lifestyle blends into his endorsements.