Pheelz has weighed in on the growing culture of music comparisons in the Nigerian music industry, warning that constant rivalry is doing more harm than good.
The producer and hitmaker took to X to remind fans that music was created to be enjoyed, not turned into a competitive sport.
Reacting to his post, veteran producer Samklef reflected on what he described as a more peaceful era in the industry, recalling a time when new artists were welcomed without pressure or hostility.
He cited the early careers of Wizkid and Olamide as examples of when creativity thrived without comparisons.
However, Samklef’s response quickly drew attention after he alleged that the industry became increasingly toxic in later years, accusing unnamed figures of promoting unhealthy competition, fake streams and intimidation tactics.
"Music was fun when we started. When Wizkid came, there was no comparison—everything was pure love. Olamide came too, same thing. No pressure, no hatred, just music. Then one Scorpio boy who moves like diddy..Davido entered, and since then the industry turned toxic. Cultist mindset, threats, fake streams, dirty moves everywhere," he wrote.
“Music no be football. It was never a fight,” Sam added.
The exchange comes as end-of-year rankings, streaming statistics and award conversations have intensified comparisons among fans of top musicians.
In recent months, online rivalries have frequently dominated social media, sometimes spilling over into direct exchanges involving the artists themselves.
Music was fun when we started.
When Wizkid came, there was no comparison—everything was pure love.
Olamide came too, same thing.
No pressure, no hatred, just music.Then one Scorpio ♏️ boy who moves like diddy..Davido entered, and since then the industry turned toxic.
Cultist… https://t.co/Ij9Th2bepp— SAMKLEF DRAGON (@SAMKLEF) December 15, 2025
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